Sapha offered analytics-driven lead conversion videos to businesses. For Sapha, Lucidiom Group helped revise branding and marketing messaging and then designed an optimized website and online advertising campaign.
Based on analyses of Sapha’s target customer base and competition, we defined typical target “persona” visitors and created a functional design for the Sapha website. We also search-engine-optimized (SEO) and conversion-optimized the site. Using our functional requirements, Sapha’s in-house staff then graphically designed and developed the site for launch.